Marketers, need to prove your worth? This HUG will forever change the way you communicate with leadership about your marketing goals and help you convey the impact of your marketing efforts to the bottom line. Key Takeaways
Does this sound familiar? Leadership wants to increase sales. Sales says they don't get enough from Marketing. You seem to take on the brunt of the work (and the blame, if the numbers aren't hit!) ... but then Sales gets celebrated when they make the numbers.
Aligning marketing with sales means having to speak in numbers: being able to calculate lead values will inform leaders of the actual dollar value of every lead in your conversion path.