Build the perfect lead nurture workflows with Mike Tatum, Demand Generation Manager at Momentive and INBOUND presenter. In this WAHUG, we will show you how to create an ecosystem of lead nurturing workflows and what automatically keep leads engaged and warm no matter where they are in the funnel. He'll walk you through his system of campaigns and program nurtures, combined with re-engagement nurture that he's implemented and how he has found success with this method at SurveyMonkey and other Saas companies.
In this session you will learn:
Demand Generation Manager
Mike has dedicated his career to using HubSpot to build demand generation machines at several SaaS companies including Compass, Kinsta, and most recently Momentive (formerly SurveyMonkey) where his work has gone on to create almost $4M in pipeline this year. His main area of expertise is within marketing hub and building operational and lead nurturing workflows. In his free time, he loves to go h…
VP of Sales & Marketing