Keep Inbound Leads Engaged with a Continuous Cycle of Lead Nurturing Workflows

Automation + Workflows (West Coast)
Tue, Dec 7, 2021, 12:00 PM (GMT-8)

About this event

Build the perfect lead nurture workflows with Mike Tatum, Demand Generation Manager at Momentive and INBOUND presenter. In this WAHUG, we will show you how to create an ecosystem of lead nurturing workflows and what automatically keep leads engaged and warm no matter where they are in the funnel. He'll walk you through his system of campaigns and program nurtures, combined with re-engagement nurture that he's implemented and how he has found success with this method at SurveyMonkey and other Saas companies.


In this session you will learn:

  • The two types of lead nurturing workflows you will need
  • How these workflows work together
  • How a cyclical system of lead nurturing drives growth
  • Actionable takeaways to improve your lead nurturing and workflows

Speaker

Moderator

  • Alex Meade

    Alex Meade

    Beacons Point, Inc

    VP of Sales & Marketing


Organizer

  • Alex Meade

    Alex Meade

    Beacons Point

    VP of Sales & Marketing

    View Profile