Mar 10, 2026, 4:00 – 5:15 PM (UTC)
Reddit is a goldmine of human conversation—exactly the kind of data large language models (LLMs) need to get smarter! But tapping into it the wrong way can get you ignored…or banned. In this HubSpot User Group session, Evan Hamilton (current Director of Community at HubSpot, ex-Reddit/Nextdoor) will share how to ethically and effectively engage on Reddit to support LLM training and performance.
Reddit is a goldmine of human conversation—exactly the kind of data large language models (LLMs) need to get smarter! But tapping into it the wrong way can get you ignored…or banned.
In this HubSpot User Group session, Evan Hamilton (current Director of Community at HubSpot, ex-Reddit and Nextdoor) will share how to ethically and effectively engage on Reddit to support LLM training and performance.
You’ll learn:
• Why small subreddits matter more than massive threads
• How to engage authentically without getting flagged
• Where to start when targeting communities
• Common mistakes that break trust and hurt visibility
• Practical ways to use Reddit to power your AI strategy
You’ll walk away with a roadmap for tapping into Reddit communities that can improve LLM quality without risking your reputation.
HubSpot
Director of Community
