Let AI handle the busywork so your team can focus on the conversations that actually move the needle.

Join the Providence and Boston HUGs for a relaxed, real-world look at HubSpot’s Customer Agent—live from Topgolf Canton. Instead of a classroom-style workshop, we’re running golf pod workshops: small groups in each bay, guided by a specialist, talking through how to put Customer Agent to work while you play.

We’ll explore how Customer Agent and Credits can help you:

• Deflect repetitive support questions (without sounding like a robot)
  
• Use your existing CRM + content to deliver smarter, faster answers
  
• Keep your brand voice consistent across chat, email, and help channels
  
• Hand off smoothly to humans when it’s time for a real conversation
  
• Turn “support tickets” into upsell, renewal, and delight moments
  

You’ll get a quick, plain-English overview of what Customer Agent is, then spend most of the time in golf pods, using simple discussion prompts to:

• Swap real use cases with other HubSpot users
  
• Identify where an AI agent could help in your own process
  
• Sketch out a low-risk experiment you could run in the next 30 days
  

All of this happens with drinks, snacks, and golf included—no death-by-slide-deck, no deep technical build, just practical conversations in a unique setting.

Format

• Short kickoff: Brief intro to Customer Agent + Credits in plain English
  
• Golf pod workshops: Small groups in each bay, hosted by a specialist, using guided questions to uncover real use cases and experiment ideas
  
• Open play & networking: More swings, more snacks, and time to keep the AI/CX conversations going with admins, marketers, sales, success, and agency folks from across RI & Greater Boston
  

What You’ll Walk Away With

• A clear, non-technical picture of what Customer Agent actually does
  
• A handful of ready-to-test ideas for your own portal
  
• Simple guardrails for using Credits wisely
  
• New connections with other HubSpot users in the region
  

Who Should Attend

• HubSpot admins & ops leaders
  
• Support / success leads
  
• Marketers & sales leaders curious about AI for customer experience
  
• Agencies helping clients adopt HubSpot & AI
  

Golf, AI, and real talk about Customer Agent—all in one afternoon.