Jan 22, 2026, 12:00 – 1:00 AM (UTC)
We're back with our first online HubSpot User Group session of 2026, and starting with the topic that matters most in January: attribution reporting that actually works. While everyone else is making New Year's resolutions, you'll be building reports that prove your marketing ROI before budget conversations start. Join us for this session!
Welcome back, we're kicking off 2026 with the one thing every marketer needs right now: attribution reporting!
Here's the thing about January. While everyone else is nursing hangovers and promising to go to the gym, marketing teams are quietly preparing for budget season. And if you can't prove what your marketing actually delivered in Q4, that budget conversation is going to be... uncomfortable.
This is where attribution reporting stops being theoretical and starts being your best friend. We're talking about the kind of HubSpot reports that show with actual data which campaigns drove revenue, which channels are worth doubling down on, and which tactics are burning cash for vanity metrics.
Attribution Models: First-touch, last-touch, multi-touch, which one actually makes sense for your business? We'll cut through the jargon and show you how to pick the right model.
Building Reports: Step-by-step walkthrough of setting up HubSpot attribution reports that track the full customer journey.
Making Data Work for You: How to translate attribution reports into narratives that resonate with executives who don't speak marketing. Because the best data in the world is useless if you can't communicate what it means.
The Q1 Attribution Playbook: The specific reports you should be running right now, what they'll tell you, and how to use them in budget conversations.
This session is built for marketers who are:
- Facing Q1 budget reviews and need data that backs them up
- Using HubSpot but know they're only scratching the surface of attribution reporting
- Ready to turn their marketing data into a strategic asset
If you've ever been in a meeting where someone asked "but what's the ROI?" and you didn't have a great answer, this is for you.
It's our first online HubSpot User Group session of 2026, and we're starting the year the way we plan to continue - with practical insights, zero fluff, and the kind of knowledge that is actually useful.
Registering below for free ensure you'll receive the post event recording straight to your inbox! 📥
Neighbourhood
Neighbourhood
Project Manager
