In this 50 minute presentation, Rosie will talk you through all that is needed to align two of the strongest teams in any company: sales and marketing. This presentation will be relevant to leaders in both teams, as well as individual contributors! At the end, Rosie will ensure you know:

* what sales enablement is

* how to set up a lead qualification matrix

* tips on identifying lifecycle stages and who owns what

* setting up a Service Level Agreement

* closed-loop reporting to measure your success