Setting Up A Strong Sales & Marketing Alignment

Tue, Apr 27, 3:00 PM (BST)

You convert more leads when your sales and marketing teams are aligned in perfect harmony. This talk will teach you how to get them singing from the same song sheet and how to measure success.

About this event

In this 50 minute presentation, Rosie will talk you through all that is needed to align two of the strongest teams in any company: sales and marketing. This presentation will be relevant to leaders in both teams, as well as individual contributors! At the end, Rosie will ensure you know:

* what sales enablement is

* how to set up a lead qualification matrix

* tips on identifying lifecycle stages and who owns what

* setting up a Service Level Agreement

* closed-loop reporting to measure your success 

Featured Presentation


  • Rosie Van Den Broeck

    Rosie Van Den Broeck


    Senior Customer Success Manager

    Rosie is a Senior Customer Success Manager at HubSpot. Originally from Belgium, she has been calling Ireland her home for almost a decade. Being a strategic consultant to her customers, she is a trusted advisor and an expert on topics like implementing strong marketing & sales strategies, making data-driven decisions and creating a growth model for businesses of all sizes.

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  • Facilitators

  • Claire Dibben

    Claire Dibben

    Noisy Little Monkey

    Events & Marketing Manager

    See Bio
  • When

    Tuesday, Apr 27
    3:00 PM - 4:00 PM (BST)


  • Josh Baldwin

    Josh Baldwin

    Noisy Little Monkey

    HUG Leader

    View Profile