Effective creative in a business or marketing context is tricky to get right. It needs to balance strategy with imagination. It needs to have purpose. It needs to align with clearly defined objectives and offer a way to see if those objectives have been achieved. A key ingredient across all business functions, creativity is especially important for inbound marketing. This is because successful inbound marketing relies on messaging and visuals that stand out from the crowd. 

In this session, our panel of creative experts discusses how you can use creativity to effectively fuel your inbound marketing strategy.

We'll cover:

-The importance of creativity in branding

-The current state of creativity in B2B marketing

-Ways in which B2B brands can be more creative with their marketing

-How to choose the right creative consultancy for your business

-Case studies