Each year, how much money is your business wasting on leads and prospects that will never buy? It’s a giant sinkhole of lost profit and productivity.

Lead scoring can help. Join us as we explore how to make lead scoring work for you and your business. Discover how you can adjust your current strategy, quit guessing and work with the prospects that are really ready to buy.

In this session we'll explore: 
- What is lead scoring?

- Aligning points with your ideal buyers and business goals.

- When do you need multiple lead scores?

- How to use workflows for even more scoring possibilities. 

- Predictive Lead Scoring