Content marketing is often used to attract and engage new leads, but there are several ways you can use content to engage and delight customers too. With the right content marketing strategy you can begin nurturing each new customer into a brand advocate. In this HUG, you'll learn how marketers delight customers with content, how to create a customer journey map that clarifies your customers' experience post-purchase, and content marketing ideas that will engage customers in each phase. At the end of the event, there will be a random drawing to win a $50 Barnes and Noble gift card!
HubSpot Academy
Inbound Professor
Kara began her HubSpot journey in San Diego working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she joined HubSpot Academy as an Inbound Professor. She's excited to continue helping learners grow better with HubSpot by creating education focused on content marketing and relevant HubSpot tools.
Kara began her HubSpot journey in San Diego working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she joined HubSpot Academy as an Inbound Professor. She's excited to continue helping learners grow better with HubSpot by creating education focused on content marketing and relevant HubSpot tools.
Fahlgren Mortine
HUG Leader
Fahlgren Mortine
HUG Leader
Fahlgren Mortine
Director, Business Development and Marketing
