If SEO shapes how Google sees your pages, schema shapes how AI understands them.
In this session, we demystify schema markup and show you exactly how to implement FAQPage, Article, VideoObject, and Organization schema using HubSpot.
No dev background required, this is the simplest, most actionable walkthrough you’ll find.

You’ll learn:

• What schema actually does (and why AI models rely on it)

• The essential schema types every marketer should use

• How HubSpot makes schema implementation easier

• Real examples of blogs and videos that rank because of schema