A special guest and friend to the HUG, Allen Helms of Organic Endeavors will share ways to measure your content as a successful component of the sales process.
1. HubSpot Lead Score
2. HubSpot Original Source/Salesforce Lead Source Mapping Workflow
3. HubSpot Campaign List/Salesforce Campaign Workflow
4. HubSpot Contact Status/Salesforce Lead Status
Allen is a HubSpot and Salesforce CRM consultant and the founder of Organic Endeavors. He graduated from Auburn University with a degree in Economics and moved to Atlanta to get his MBA from Georgia State University. He started using Salesforce as far back as 2003 to support his Sales & Marketing teams with a better way to manage customer relationship data, and has never looked back. He becam…