Allen is a HubSpot and Salesforce CRM consultant and the founder of Organic Endeavors. He graduated from Auburn University with a degree in Economics and moved to Atlanta to get his MBA from Georgia State University. He started using Salesforce as far back as 2003 to support his Sales & Marketing teams with a better way to manage customer relationship data, and has never looked back. He became a full-time Salesforce Admin in 2007 and was officially certified in 2010 when he founded Organic Endeavors. Since then, he's continued to revise his strategies and techniques as marketing and sales technology evolved, and has become one of the few specialized experts on both platforms. When HubSpot launched their CRM in 2014, he jumped at the chance to become a HubSpot partner agency and in 2020 become one of only 25 HubSpot partner agencies to attain the Advanced Implementation Consultant designation.