Message Mapping: The Secret Ingredient to Meaningful Personas

Content Marketing (NAM)
Tue, Jun 29, 2021, 1:00 PM (EDT)

In this session, we'll show you how message mapping can help you better understand your audience to connect your solution to their problems.

About this event

Is your persona discovery sitting in a drawer somewhere, untouched since its creation? Message mapping bridges the gap between your persona information and your content. In this session, we'll show you how message mapping can help you better understand your audience to connect your solution to their problems.

Here’s what we’ll discuss

What information actually matters when creating your message map.

Using message mapping to translate your solution’s features into your customer’s benefit.

Exploring how your solution offers different advantages to different users.

We’ll give you access to our message map template, which we created in-house and use as part of our regular discovery process.


Organizers

  • David J Ebner

    David J Ebner

    Content Workshop

    HUG Leader

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  • Riley Manning

    Riley Manning

    Content Workshop

    Operations Director

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