Segmenting and organizing your contacts doesn’t have to be overwhelming. With HubSpot’s Segments, you can group contacts with confidence, clean up your data, and target the right people without guesswork.

In this hands-on session, you’ll learn how to build effective segments (lists) using filters, properties, and AI suggestions!

Here’s what we’ll explore together:

• 🔍 What Segments Are and Why They Matter, and how they help you organize contacts with clarity and purpose

• 🧩 How to Build Effective Segments using essential filters, recommended properties, and AI to refine your criteria and improve accuracy

• ✨ Live Walkthrough, where we’ll build a practical segment together and show how to adapt it for your own goals

By the end, you’ll be able to create and refine segments that keep your data clean, your targeting sharp, and your processes simple inside HubSpot.