Designed to act as a real-time AI assistant that engages leads, HubSpot’s Customer Agent answers customer questions, gathers qualification data, and updates CRM records automatically, Customer Agent helps marketers deliver personalized experiences at scale while reducing lift on sales and service teams.

In this Demand Gen HUG session, we’ll break down how Customer Agent works, what you can automate today, and how it fits into a modern AI-enabled funnel.

Whether you're responsible for pipeline creation, lifecycle automation, or marketing ops, this session will give you the strategy and the tactical steps needed to put Customer Agent to work inside your HubSpot portal.

You’ll learn how to:

• Deploy the Customer Agent across web, chat, and email experiences

• Use AI to qualify leads automatically and route them to the right next step

• Analyze customer interactions to strengthen nurture programs and lifecycle journeys

• Personalize at scale using CRM signals, behavioral data, and conversation history

Perfect for: Demand Gen marketers, lifecycle marketers, RevOps teams, HubSpot admins, and B2B teams looking to modernize their funnel with AI.

Hope to see you there!