New business acquisition in today's world just isn't enough - not anymore at least.
As competition for your customer's business increases, retention and expansion of existing customers is becoming one of, if not the biggest drive of growth.
So how can marketing and sales professionals effect this normally customer support/success-driven function? By implementing customer journey mapping throughout the business.
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Adriti is an Inbound Professor for HubSpot Academy, focusing on all things customer service and Service Hub. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about delivering exceptional customer service, as well as ensuring education is accessible for all. Outside of work, Adriti can b...