Improving Customer Retention through Customer Journey Mapping

Thu, May 27, 9:00 AM (MDT)

For growing businesses, gaining new leads and new customers isn't enough. It's crucial to retain and expand your relationships with existing customers too. Join us as we walk through how to perform a Customer Journey mapping exercise that will help you better understand the needs of your customer base.

About this event

New business acquisition in today's world just isn't enough - not anymore at least.

As competition for your customer's business increases, retention and expansion of existing customers is becoming one of, if not the biggest drive of growth.

So how can marketing and sales professionals effect this normally customer support/success-driven function? By implementing customer journey mapping throughout the business.

Join us to learn:

  • What a Customer Journey Map is
  • The benefits of journey mapping
  • The steps to creating a Journey Map
  • How to get your team engaged in building one for your organization
  • How to implement & improve your Journey Map and associated strategies

RSVP now to save your seat on our virtual session.


  • Adriti Gulati

    Adriti Gulati


    Inbound Professor

    Adriti is an Inbound Professor for HubSpot Academy, focusing on all things customer service and Service Hub. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about delivering exceptional customer service, as well as ensuring education is accessible for all. Outside of work, Adriti can b...

    Read More
  • When

    Thursday, May 27
    9:00 AM - 10:00 AM (MDT)


  • Marc Herschberger

    Marc Herschberger

    Revenue River

    HUG Co-Leader

    View Profile
  • Jenay Sellers

    Jenay Sellers


    HUG Co-Leader

    View Profile