Morning Build with HubSpot: Leveraging Customer Agent

Nov 25, 9:00 – 11:00 AM (UTC)

Dublin

Start your morning with a practical, hands-on session on Customer Agent; HubSpot’s AI-powered tool that helps your teams automate and personalise customer interactions across Marketing, Sales, and Service. In this Morning Build, HubSpot experts will guide you through setup, best practices, and real use cases so you can confidently activate and tailor Customer Agent to your business.

Build Customer AgentHUG

About this event

Let AI handle the busywork — so you can stay focused on what moves the needle.

Join us for a hands-on Morning Build designed to help you and your team activate and explore Customer Agent in your own HubSpot portal. Together, we’ll look at how AI can help you deliver faster, more consistent customer experiences, strengthen collaboration across teams, and free up time for the work that really matters.


Join us early for a delicious breakfast buffet and coffee before the session begins.

When: Tuesday, 25th November 2025 | 9:00 AM – 11:00 AM (Breakfast & networking from 8:30 AM)
Where: HubSpot, Two Dockland Central, 14 Mayor Street Lower, Dublin D01 K2C5 (Google pin)


What You’ll Learn

This practical, guided session will help you understand how to use HubSpot’s Customer Agent and Breeze to:

  • Streamline customer conversations and support requests.

  • Keep your brand voice consistent across every interaction.

  • Work more efficiently across Marketing, Sales, and Service teams.

  • Configure handoffs to human reps and automate routine follow-ups.

  • Use CRM data and actions to personalise and improve responses.

By the end, you’ll have a working understanding of how Customer Agent fits into your customer journey, and how you can tailor it for your own business goals.


Live Demo & Workshop

Follow along step by step with the HubSpot team as we build and activate Customer Agent together. You’ll learn how to:

  • Set up your first AI agent and train it with relevant content

  • Test responses and handoff rules safely before deploying live

  • Connect the agent across channels like chat and email

  • Review performance insights and continuously improve your setup

Pre-Work (recommended):
To get the most from this session:

  • Bring your laptop

  • Confirm you or a teammate has Customer Agent permissions

  • Bring one or two real customer scenarios you’d like to automate

  • Prepare a few content sources (Knowledge Base articles, help docs, or key web pages)

  • Identify a page on your website on which you can test the customer agent. This might be a page with very low traffic or a test landing page you create that isn’t linked to your main website.


Why Attend

This session is designed to help you leave with both practical skills and inspiration. You’ll gain:

  • A clear understanding of how Customer Agent works within HubSpot.

  • Experience setting up and testing your own AI-powered agent.

  • Real examples and insights from HubSpot experts and customers.

  • Guidance on how to measure success and improve your agent over time.


Who Should Attend

Perfect for HubSpot admins, operations managers, and customer-facing teams interested in using AI to improve efficiency and customer experience.

If you’re not an admin, you’re still welcome, just bring your admin or confirm access ahead of time so you can take part in the build.

To keep the workshop interactive, in-person attendance is limited to HubSpot customers based in Ireland and the UK.

Free and limited seats are available. 


Reserve your spot for in-person attendance and start your morning by learning how to build better, smarter, and more connected customer experiences with HubSpot’s Customer Agent.

Speakers

  • Eoghan O'Neill

    HubSpot

    HubSpot Solutions Engineer

  • Finbar O’Grady

    HubSpot

    Director, Customer Success Management

  • Fiachrá Duffy

    HubSpot

    Lead Customer Success Manager

  • Juan Zabala

    Cat Media

    Technology Director

Hosts

  • Juan Zabala

    Cat Media

    Technology Director

  • Isabel White

    HubSpot

    Customer Success Manager

  • Sofia Mannion

    HubSpot

    Customer Success Manager

  • Katie Magorrian

    HubSpot

    Customer Success Manager

  • Indira Carino

    Cat Media

    Growth Director

  • Rob Kearney

    HubSpot

    Customer Success Manager

When

When

Tuesday, November 25, 2025
9:00 AM – 11:00 AM (UTC)

Organizers

  • Juan Zabala

    Cat Media Ltd

    HUG Leader

  • Indira Carino

    Cat Media

    Head of Growth

  • Sofia Mannion

    HubSpot

    Customer Success Manager

  • Katie Magorrian

    Customer Success Manager

  • Isabel White

    Customer Success Manager

Partner

Cat Media logo

Cat Media