On average, the GenZ population spends 2.16 hours per day watching videos on their smartphones. The rise of social media, video and recorders in our hands means the medium of video has become critical to brand discovery, growth and conversion. In fact, brands that leverage video have seen an 18% increase in revenue on average.
In this session, we'll discuss how brands are curating, understanding, and publishing user generated video content (UGVC) to win online.
✅ Why video is important for your brand
✅ The top platforms for video consumption and creation
✅ User-generated video strategies, including video review campaigns
✅ Popular types of videos that work best in different product categories
✅ Tactics you can implement to 5X your video SEO rankings