How Brands and D2C Can Harness the Power of User Generated Video

Jun 28, 4:15 – 5:15 PM

Unleash the Power of Video: Boost Brand Revenue by 18%! Join our session to discover the secrets behind winning online with user-generated videos. Learn how top brands curate, understand, and publish UGVC for explosive growth. Explore video strategies, platforms, and SEO tactics to skyrocket your brand's success.

Video Marketing

About this event

On average, the GenZ population spends 2.16 hours per day watching videos on their smartphones. The rise of social media, video and recorders in our hands means the medium of video has become critical to brand discovery, growth and conversion. In fact, brands that leverage video have seen an 18% increase in revenue on average.

In this session, we'll discuss how brands are curating, understanding, and publishing user generated video content (UGVC) to win online.

✅ Why video is important for your brand

✅ The top platforms for video consumption and creation

✅ User-generated video strategies, including video review campaigns

✅ Popular types of videos that work best in different product categories

✅ Tactics you can implement to 5X your video SEO rankings


  • Ajay Bam


    CEO & co-founder


  • Christina Kay


    VP, Marketing


  • Christina Kay

    HUG Leader