How EdTech teams can uncover new use cases and value inside their CRM.

HubSpot’s Data Agent sounds powerful—but for most users, it’s hard to grasp what it can actually do for them.
This HUG helps your EdTech audience connect the dots between their everyday CRM work and the new world of intelligent enrichment.

Rather than walking through technical setup, this session focuses on:

• Clarity: what Data Agent really is (and isn’t)

• Inspiration: the types of use cases it can unlock in an EdTech CRM

• Control: how to test, adapt, and keep your data model clean as you explore
  

Session Promise

By the end of this HUG, attendees will:

1. Understand how Data Agent thinks about CRM data and where it adds value.

2. Recognize five common property types that can become more powerful with AI enrichment.

3. See live examples of Data Agent uncovering insights that would take hours of manual research.

4. Leave with a clear mental model for how to experiment safely inside their own portals.

Hosted by Tangible Words as part of the Education NAM HubSpot User Group, bringing together EdTech professionals to explore the latest HubSpot tools in action.