Many organisations have successfully implemented HubSpot, but moving beyond basic setup into true, organisation-wide utilisation requires a strategic roadmap focused on the user.

For 2026, the strategic focus must shift toward ensuring deeper adoption and maximum efficiency.

This practical session will outline how you can plan for future growth and overcome the challenge of plateaued user engagement. We will share strategic insights, drawn from internal roadmap planning, focusing on integrating next-generation tools and engagement strategies to turn your CRM into the "beating heart of an organisation".

You'll discover how to leverage critical planning elements, including AI incorporation and new metrics, ensuring your platform is designed for adoption, and made to scale, allowing you to create your own roadmap that you can immediately apply to your 2026 planning.

What we'll be covering:

The session will deep dive into the elements necessary for planning effective deeper adoption in 2026, helping you solve for the user and maximise efficiency.

➡️ Planning for Deeper Adoption vs. Setup: We will explore the shift required to move past initial configuration into strategic, long-term platform ownership, ensuring your platform is actively aligned with changing business goals.

➡️ Incorporating AI Adoption into Your 2026 Strategy: Understand how to plan a roadmap that effectively includes AI adoption strategies, helping your team prepare for the rapid pace of change and integrate powerful tools effectively.

➡️ Driving Engagement with Adoption Dashboards and Gamification: Discover practical tools, such as adoption dashboards and gamification, that can be planned into your 2026 strategy to measure engagement, foster proactive behaviour, and enhance team engagement strategies.

➡️ Creating Your Own Mini-Roadmap Framework: We will provide a framework you can apply instantly to start building your 2026 strategy, incorporating these critical components to ensure HubSpot works exactly how you need it to.

Who should attend:

HubSpot Admins, RevOps professionals, CRM Managers, Implementation Specialists, and anyone responsible for planning long-term CRM strategy and driving HubSpot usage and adoption in their organisation.

Let's turn your 2026 plan into a measurable adoption impact.