Paid media is a critical component of marketing strategy that is often overlooked or misunderstood by B2B brands. Paid media includes tactics such as paid search ads, e-commerce ads, display ads, social media ads, and more! These digital ads all work to get you in front of the right people, at the right time. Paid media advertising is one of the most complex tactics in marketing because there are so many ways to go about it. But, just because it's complicated doesn't mean you should avoid it.
Nowadays, a strong paid media strategy has the potential to drive traffic to your brand, generate qualified leads and take your revenue to the next level! Join the SyncShow team for a panel discussion on September 13, 2022, where we will share a complete breakdown of what paid media is used for, what types of paid media you can use (PPC and paid social), how to maximize your budget within your paid media strategy, and how to measure ROI through HubSpot and Google Analytics!