Today, most industrial companies are focused on driving traffic toward their website in hopes that website visitors will convert into qualified leads and ultimately, closed sales, but that's only half the battle. Getting more out of existing traffic and leads (instead of entirely new traffic) can propel your company toward long-term revenue growth. That's where conversion rate optimization (CRO) comes in!
Conversion rate optimization, or CRO, is the process of creating an experience for your website visitors that'll convert them into customers. CRO is achieved through enhancing content, A/B testing, and improving workflows. Companies who hone CRO typically see more qualified leads, increased revenue, and lower acquisition costs.
Join the SyncShow team for a panel discussion where we'll break down everything you need to know about driving revenue growth through your website! At our May HUG, learn the power of CRO, why your business should focus on improving your conversion rate, and how to turn your website into a sales pipeline generation tool!
Vice President of Client Services
Senior Associate, Graphic Design
John Daters is the Vice President of Client Services at SyncShow. With more than 15 years of experience in digital marketing, John has worked in nearly every aspect of digital. He is responsible for directing the strategic oversight of designers, content creators, developers and all tactical experts within SyncShow’s digital space. He has won numerous awards for web builds and holds various certifications from online platforms. With data-driven solutions as the guide, John ensures all client efforts are supported by metrics and backed by industry-leading strategic oversight and on-point execution.
John has been involved in B2B and B2C endeavors, with projects ranging from website and mobile application design and development to holistic paid digital campaigns and inbound strategies that generate results for his clientele.
Shelby Black is SyncShow’s in-house senior graphic designer and works closely with the client service and the technical & creative services teams to ensure high-quality deliverables for all clients. Shelby leads SyncShow's Conversion Rate Optimization strategy at SyncShow to ensure all client websites are well-designed, formatted effectively, and appealing to their target audience. The result? Websites that work smarter rather than not harder and generate more qualified leads and customers!
Christine Gfrer is the Marketing Manager for Warren Rupp, a Business Unit of IDEX Corporation. Warren Rupp, Inc. is a manufacturer of AODD pumps. Christine has worked in the field of marketing for 25 years, in a multitude of roles. She can be reached at firstname.lastname@example.org or 419-524-8388.