Today, most industrial companies are focused on driving traffic toward their website in hopes that website visitors will convert into qualified leads and ultimately, closed sales, but that's only half the battle. Getting more out of existing traffic and leads (instead of entirely new traffic) can propel your company toward long-term revenue growth. That's where conversion rate optimization (CRO) comes in!

Conversion rate optimization, or CRO, is the process of creating an experience for your website visitors that'll convert them into customers. CRO is achieved through enhancing content, A/B testing, and improving workflows. Companies who hone CRO typically see more qualified leads, increased revenue, and lower acquisition costs.

Join the SyncShow team for a panel discussion where we'll break down everything you need to know about driving revenue growth through your website! At our May HUG, learn the power of CRO, why your business should focus on improving your conversion rate, and how to turn your website into a sales pipeline generation tool!