Join us for an exclusive HubSpot User Group event, "Boost Your HubSpot ROI: Mastering Contact Data Accuracy for Marketing Success," featuring Karen Humphries Sallick, CEO and Co-founder of Contacts411. This engaging session is designed for marketers, business owners, and CRM managers who want to increase their HubSpot ROI through enhanced contact data accuracy.

Karen is a leading expert with over 35 years of experience in customer relationship marketing and has worked with top global brands like Burberry, Saks Fifth Avenue, and Tempur-Pedic. Her work has helped companies drive customer acquisition and retention by harnessing the power of precise contact data. Through her pioneering efforts, Karen has consistently delivered data-driven marketing strategies that maximize customer engagement and boost business growth.

What to Expect in the Session:

1. Introduction and Overview
   We will begin by explaining accurate contact data's critical role in marketing success. Learn why mastering data quality is essential for customer retention and acquisition.
2. The Value of Customer Retention Versus Acquisition 
   Understand the true cost of acquiring new customers versus retaining existing ones. Karen will dive into the metrics that highlight the importance of focusing on retention and how data accuracy impacts this.
3. Best Practices for Capturing Customer Contact Information
   Discover proven techniques for capturing and managing customer contact details effectively. Learn about tools and strategies that ensure your data remains accurate and up to date.
4. The Dilemma of Contact Data Decay
   Email contact data decays at an average rate of 22.5% per year. We'll explore how decaying data affects your marketing campaigns and how you can counteract its negative effects through continuous enrichment and verification.
5. Calculating the Impact on Sales
   How does bad data affect your bottom line? Our expert will share insights on quantifying the lost opportunities caused by inaccurate contact data and how you can turn this around to boost sales.
6. Marketing ROI Improvements
   Learn how to leverage accurate contact data for better marketing results.
   We'll cover:
• More accurate data: How precise information drives more effective campaigns.
• More touchpoints: Expanding engagement opportunities by maximizing every contact.
• Retention and reactivations: How to win back lapsed customers with enriched data.

The session will conclude with the most important lessons you can apply immediately to improve your marketing outcomes, reduce costs, and increase overall HubSpot ROI. You'll get real-world examples of how small businesses and nonprofits can leverage contact data to level the playing field against larger competitors. Karen's privacy-centric approach ensures businesses stay compliant while increasing their marketing efficiency.

Why Attend?

• Actionable Insights
  Walk away with clear, practical steps to improve contact data management and optimize HubSpot usage.
• Expert Advice
  Learn from one of the industry's foremost experts in CRM and contact data enrichment.
• Boost Marketing Results
  Understand how small improvements in data accuracy can lead to significant gains in marketing performance, customer retention, and sales.
• Interactive Q&A
  Karen will answer your questions during the live Q&A session.

Whether you're new to HubSpot or a seasoned user looking to enhance your CRM strategies, this event will equip you with the knowledge and tools to drive success through data accuracy.

Don’t miss this opportunity to learn from a leading industry expert and take your HubSpot marketing to the next level!