How to (Actually) Use HubSpot’s SEO Tool to Organize Your Content, Build Out Pillar Pages, and More

Madison
Tue, Sep 21, 2021, 1:00 PM (CDT)

About this event

Publishing blog posts and other content without a way to usefully organize it all? Itching to build out some pillar pages, but don’t know what to pillarize? Feeling guilty that the SEO tool in your HubSpot portal continues to go ignored—waiting patiently for you to build out your topic clusters?

You are not alone.

There’s only so much time in the day. Between planning, writing, and publishing your content, few people have the time or energy to thoughtfully organize and manage it all.

But without an easy way to visualize your topic coverage and track performance across those topics—it’s easy to ignore content gaps and miss opportunities to prioritize your highest-value topics and properly organize what you’ve published (and what you plan to publish in the future).

In this virtual HUG we'll show you how to:

  • Painlessly wrangle your existing content and set up topic clusters in HubSpot’s SEO tool
  • Actually use the SEO tool to improve your content strategy
  • Inform your pillar strategy based on patterns that emerge from your topic clusters

Join us and blow the dust out of your SEO tool once and for all.

Please note: When registering for HUG events on the Bevy platform you will be prompted to log in with your HubSpot account. Bevy is a secure and trusted platform that integrates directly with your HubSpot portal, ensuring only HubSpot users participate in HubSpot User Group events.


Organizer

  • Katie Cartwright

    Katie Cartwright

    Madison Marketing Group

    HUG Leader

    View Profile