In our first ever Manufacturing + Engineering (UK) HUG, we are excited to bring you three incredible 20 minute sessions tailored to the industry, with expert speakers from FINALLY, and a special guest from Vidyard.

ALIENATE TO ACCELERATE

With Steve Howard

If you want to grow a better business then you might want to consider reducing the size of your target audience. If you can really drill down into your company purpose and your precise market, it will enable you to create a watertight plan that everyone believes in. You will know where you need to be seen, what content to write, what your message needs to be and all of this will appeal to your desired audience. In effect, you alienate the majority of your wider market, gain the attention of the prospects you want to attract and in turn accelerate your business growth.

LEARN LINKEDIN: SHOW NOT TELL

With Chris Haydon

LinkedIn is one of the best free resources for your business - giving you the opportunity to engage and communicate with likeminded people in your sector every day. Understanding how to use the platform effectively will enhance the attraction and attention of your personal brand. Through showing not telling, you will create an active audience who care about you and your messaging - cementing yourself as a thought leader in your sector. After all, we buy from who we like and trust, right?

PERSONALISE TO PROFIT

With Rob Dando and Vidyard's Yaniv Siegel

Making your sales strategy more personal with one-to-one video is game changer, and can hugely improve sales team effectiveness. In this session, Rob Dando and a guest speaker from Vidyard will discuss how the different ways to use video in a manufacturing and engineering firm's sales cycle, and how you can get started.

Q&A and Networking

Speakers will join a panel Q&A and networking session to discuss each of the sessions further and answering any questions HUG members have.