Loop Marketing: The New Playbook for Growth in the Age of AI

Name: Loop Marketing: The New Playbook for Growth in the Age of AI
Start: 2025-10-28T17:00:00+11:00
End: 2025-10-28T19:00:00+11:00
Location: Paddock Offices

Oct 28, 6:00 – 8:00 AM (UTC)

Melbourne

The buzz and hype of HubSpot's INBOUND 25 has settled, now it's time to get to work! This year HubSpot unveiled the future of marketing tools and strategy with Loop Marketing and Tony Eades was there in San Francisco. Now Salted Stone brings you an exclusive HubSpot User Group (HUG) event on the new framework built for the AI era. The start of your AI Growth Roadmap!

AIContent MarketingMarketing HubSales and Marketing Alignment

About this event

At INBOUND 25, HubSpot introduced Loop Marketing: the new playbook for growth in a world reshaped by AI. The old inbound tactics aren’t enough anymore. Buyers are:
Asking AI instead of searching Google | SEO is declining, whilst AEO is rising
Not on your website | They're following their feed, not your funnel.
Expecting personalised, instant, and authentic experiences | Personalised has become personal
Loop Marketing is a four-stage growth framework that combines AI efficiency with human authenticity. We'll deep dive into each stage ...
Express – Define your unique voice so AI amplifies your brand, not dilutes it.
Tailor – Make your story personal with real-time data and contextual signals.
Amplify – Diversify into new channels, creators, and AI engines where buyers already are.
Evolve – Continuously optimise campaigns with live insights and rapid experimentation.
Then we'll look at the HubSpot tools that drive it, including Breeze Assist and AI Agents - all the cool stuff from this year's INBOUND.
See you soon!
Tony
HubSpot HUG Leader, Melbourne

Speakers

Tony Eades

Salted Stone

Chief Strategy Officer

Connor Bell

HubSpot

Growth Specialist

Sean Wang

HubSpot

Head of Partner Acquisition for JAPAC

Adrian Zandberg

Salted Stone

HubSpot Solutions Strategist

Lynn La

Salted Stone

Strategic Account Manager

Vicki Kilbride

HubSpot

Customer Success Manager

When

Tuesday, October 28, 2025
6:00 AM – 8:00 AM (UTC)

Where

Paddock Offices
Level 7/570 Saint Kilda Road
Melbourne, 3004

Agenda

Doors open! Register early and grab a beverage	Grab a snack, your favourite beverage and network with fellow HubSpotters from 5pm. Please aim to arrive for a 5.30pm kick off. You can also take in a quick tour of Melbourne's newest office location, Paddock ... there is even a Podcast Studio!
Loop Marketing, the new Playbook for Growth + your AI Agent Growth Team	Your old tactics aren’t working. Your playbook needs some love. So HubSpot rewrote it for you. Loop Marketing is a new four-stage approach that combines AI efficiency and human authenticity to drive growth. It loops. It learns. It actually works. Tony (the real one) will take you through this new model and how you can implement it today in your business. Plus, Tony AI's quick INBOUND recap! Then Vicki Kilbride, HubSpot's Customer Success Manager will introduce the new AI Tools released at INBOUND25 that will help drive the Loop and empower marketing teams to do more, including the new Marketing Studio. Finally, HubSpot's Growth Specialist, Conor Bell will introduce your AI Agent Growth Team! Discover, customise, and deploy HubSpot’s AI agents and custom assistants that work exactly how your business needs them to — so you can automate smarter.
Quick break and reset	Refresh your drink, grab a snack and get ready for our interactive session! No panel this time - it's choose your own adventure!
The Breakout: HubSpot Tools or Loop Marketing/AI	We're running two awesome group sessions for you this time at HUG. Stay in the room to discuss HubSpot tools and tricks with HubSpot and our Solutions Lead or move next door, to discuss AI and Loop Marketing with myself and our Strategic AM. You'll have 30 mins but it's up to you if you stay where you are or move between sessions.
Breakout Sessions Recap and Wrap-up	We'll do a quick recap from each session leads on some key takeaways and then wrap-up our last HUG for 2025 and news on our first HUG for 2026.
Stay for a chat, drink and finish up the food!	Make yourself comfortable as we set the scene for this month's HUG event

Organizer

Tony Eades

SALTED STONE

Chief Strategy Officer

See bio

Loop Marketing: The New Playbook for Growth in the Age of AI

About this event

Speakers

Tony Eades

Connor Bell

Sean Wang

Adrian Zandberg

Lynn La

Vicki Kilbride

When

Where

Agenda

Organizer

Tony Eades

Partners

Paddock Offices

Salted Stone

HubSpot