In this 60-minute webinar, we’ll cover how to set up a data-driven Giving Tuesday campaign using HubSpot and supporting tools. Expect real examples, clear workflows, and strategies you can immediately apply to your organization.

You’ll learn how to:

• Prepare your organization to capture, use, and interpret data effectively, the foundation for building any strong campaign strategy

• Build strong donor data foundations and complete donor profiles

• Customize your CRM with dashboards and views that keep every team aligned

• Map and automate donor journeys, turning first-time gifts into recurring support

• Put it all together in a Giving Tuesday game plan and checklist

We’ll also show a live demo of Fundraise Up, highlighting how an integrated fundraising tool can plug into your donor journey.