A contact can have hundreds of contact points with your company before they become a customer. With attribution reporting in HubSpot, you will be able to understand how contact points such as articles, landing pages, ads and social media posts lead to sales. HubSpot gives you the ability to report on digital marketing activities and measure attribution (where customers or sales come from) across different channels and campaigns. This means that HubSpot has a sophisticated reporting tools that tells you which contact points are leading to sales, so you know exactly which activities to invest more or less in. Introduction Let's get to know each other a little better before we dive into the world of attribution reporting. Attribution Reporting Jorie will talk you through different types of attribution reports, and also show you how to use them. Q&As Do you have any questions? Go ahead! Please note: When registering for HUG events on the Bevy platform you will be prompted to log in with your HubSpot account. Bevy is a secure and trusted platform that integrates directly with your HubSpot portal, ensuring only HubSpot users participate in HubSpot User Group events. Agenda:
