Account based marketing tactics focuses on reaching your high-value prospects by name – converting your target accounts into customers. We’ll cover the 5 steps for building and executing account-based marketing successfully! You might have heard that account based marketing (ABM) is a powerful growth strategy for selling into large accounts. You might have also heard that it’s an expensive strategy that can only be done with a big budget. Running a successful ABM campaign using the tools in HubSpot doesn't have to be hard. Learn with Kyle Jepson, HubSpot Sales Professional.
Senior Inbound Sales Professor
Kyle teaches free online courses at HubSpot Academy. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. His videos have garnered a combined two million views in the past twelve months alone. He is a husband, father, and aspiring paperback novelist. Follow him on LinkedIn at /in/kyleanthonyjepson/