Today’s marketers rely on multi-channel strategies to carry out marketing campaigns, both online and offline. While this practice enables marketers to customize the customer journey along every step, it presents unique challenges once it’s time to analyze the overall impact of a particular campaign on marketing ROI. Marketing attribution is the analytical science of determining which marketing tactics are contributing to sales or conversions. Join us as we discuss the various models, tools and strategies available to you and your organization.
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Stratagon Inc.
HUG Leader
Co-Leader
