Marketing Attribution: A Guide to Models, Tools, and Strategy

Piedmont Triad
Wed, May 26, 2021, 8:45 AM (EDT)

Join us as we discuss the various models, tools and strategies that help marketers analyze the overall impact of a particular campaign and attribute them to ROI.

About this event

Today’s marketers rely on multi-channel strategies to carry out marketing campaigns, both online and offline. While this practice enables marketers to customize the customer journey along every step, it presents unique challenges once it’s time to analyze the overall impact of a particular campaign on marketing ROI. Marketing attribution is the analytical science of determining which marketing tactics are contributing to sales or conversions. Join us as we discuss the various models, tools and strategies available to you and your organization.

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