AI search engines don’t browse your website, they extract answers.
This session shows you how to turn your FAQs, customer questions, live webinar Q&A, and sales conversations into high-impact AEO content that ranks in Google AI Overviews and LLM responses.
You’ll learn how to identify your most valuable questions, structure answers the way AI prefers, and use HubSpot tools to automate FAQ creation across blogs, landing pages, and knowledge bases.

You’ll learn:

• How AI models use questions to evaluate expertise

• How to turn webinars, calls, and emails into FAQ-rich content

• How to structure FAQs for AEO (schema + formatting)

• How HubSpot helps you scale “They Ask, You Answer”