As the complexity of language itself, understanding the language your target customers use can be bewildering!
So how do you work out what language they’re speaking?
Effective keyword research
Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.
Keyword research is pivotal to all your marketing efforts.
Getting it right helps:
• Drive traffic
• Increase sales
• Greater ROI
Knowing your keywords also helps you to better understand your business and brand.
Whether you’re providing information, product, or service, finding the right keywords will enable you to:
• Know which keywords to rank for
• Discover popular keywords and phrases frequently searched for
• Complete competitor analysis
• Where and how to use your findings
Join us to find out how to complete effective keyword research using a range of free and paid tools.
Get to know your customers intent and give them what they want rather than guessing
Lead Content SEO Strategist
Amanda Kopen is the lead content SEO strategist for HubSpot's Blog & Academy. She has broad experience in all aspects of marketing -- content, email, social media -- but is currently focusing on Search. She's been with HubSpot for 2.5 years working in Partner Marketing and now SEO. Outside of work, Amanda likes to surf, try new restaurants, and take photos on her film cameras.