A content strategy has had to evolve over the years.

It’s not just about keywords and links anymore!

Creating a sustainable content strategy is about firstly understanding your user’s behaviour.

With this insight you’ll then be able to:

• create unique content that users will want to engage with

• drive targeted traffic to your website and designated platforms

• increase conversions with tangible content

This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.

Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.

After the HUG you’ll be able to:

• define your goals & conduct persona research

• run a content audit and fully understand your CMS

• determine content type and generate ideas

• publish, promote, and manage your content

• repurpose content based on your needs

All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.

Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.