AI isn’t on the horizon; it’s already reshaping how we work, sell, and grow. The gap between early adopters and everyone else is widening fast; those who aren't leveraging AI are already behind. To make matters worse, there are so many powerful features all throughout HubSpot that it is difficult to know where to start.

Fret not, this session is designed to provide you with the frameworks and building blocks to truly harness AI throughout your organization, starting TODAY. Join the South Florida HUG, co-hosted by Aptitude 8 and Diaz & Cooper, for a live, practical walkthrough of HubSpot’s AI ecosystem. We’ll break down what’s available, what matters, and common use cases to start using AI now to gain a real advantage.

Featuring Em Wingrove (CMO, Aptitude 8) and Omi Diaz-Cooper (CEO, Diaz & Cooper) – see live demos, real examples, and clear next steps for how to leverage AI in HubSpot.

What You'll Learn

1. How HubSpot’s AI tools fit together: Agents, Assistants, Breeze, and more

2. Which features matter for your hubs and tiers

3. How to prepare your data and CRM for AI success

4. Real AI plays and live demos of AI in action

Perfect For

1. HubSpot users who want to use AI features, or already starting to use them

2. Marketing, RevOps, CS, and Sales leaders focused on staying ahead of the curve

3. Teams overwhelmed by new AI features and unsure where to begin

4. Anyone ready to move from curiosity to confident execution inside HubSpot

Why Attend

1. Learn how to actually apply AI across your HubSpot hubs today, not someday

2. Watch live demos that turn complex concepts into clear next steps

3. Gain insights from two leading HubSpot Solutions Partners – Aptitude 8 and Diaz & Cooper

4. Leave with a practical framework to start using AI as your team’s competitive advantage