Now that you've experienced how HubSpot Assistants work with you, it's time to explore Agents: autonomous systems. Agents handle the repetitive, time-consuming tasks that drain your team's energy and capacity, operating autonomously so you can focus on work that requires human judgment and creativity.

Learn how to set up and deploy HubSpot Agents in your portal, with a focus on three powerful applications: the Prospecting Agent for identifying and engaging potential customers, the Customer Agent for handling routine inquiries and support tasks, and the Data Agent for maintaining portal health and accuracy. We'll walk through the technical setup process and, importantly, how to configure the right level of autonomy and oversight for each Agent - because you're always in control of what AI can do independently versus what requires human approval.

This session builds on the AI fundamentals covered in our Assistant session in November. If you missed that session, you can still attend this one. We’ll be getting a lot more technical and covering real-world implementation strategies beyond AI basics.

Whether you're looking to scale prospecting efforts, improve customer response times, or keep your CRM data clean, you'll leave with a clear roadmap for putting Agents to work in your organization.