Lisa Ellen Smith is President of InVerve Marketing, a visionary leader who has built capacity, relationships and her growing team of skilled, but quirky professionals into a marketing agency that attracts customers from across the country for in-depth digital expertise. Her creativity stems from artistic interest in music, voice over work, foodie culture, and literature. She is a fierce advocate for small business, gender rights, and all things Michigan. Her contributions to the local ABC network have made her a thought leader for women in business. The firm has evolved into one of the most successful digital marketing and web design firms in the Greater Lansing region.