Account-Based Marketing Lite

Tue, Nov 2, 2021, 2:00 PM (EDT)

Interesting in executing an ABM strategy? Run an ABM Lite Campaign with your current tech to show your leadership team the effectiveness of ABM.

About this event

You have likely heard that Account-Based Marketing is one of the most effective ways to generate revenue for B2B marketers. The problem is as you've dug into ABM, you've heard a few things like:

ABM takes a ton of time.

ABM takes a ton of tech.

ABM won't generate immediate results.

ABM is an organizational strategic shift.

And on and on about just all of the reasons ABM is hard. 

For a full-scale, full-funnel, killer ABM strategy, all of that is true. To run your first ABM campaign, you can get started with your current technology.

In this ABM HUG, we will review three different kinds of ABM campaigns you can run to show the effectiveness of ABM to your leadership team. Additionally, this event will cover the different tactics currently available within your HubSpot portal so you can start running an ABM campaign today.