You have likely heard that Account-Based Marketing is one of the most effective ways to generate revenue for B2B marketers. The problem is as you've dug into ABM, you've heard a few things like:
ABM takes a ton of time.
ABM takes a ton of tech.
ABM won't generate immediate results.
ABM is an organizational strategic shift.
And on and on about just all of the reasons ABM is hard.
For a full-scale, full-funnel, killer ABM strategy, all of that is true. To run your first ABM campaign, you can get started with your current technology.
In this ABM HUG, we will review three different kinds of ABM campaigns you can run to show the effectiveness of ABM to your leadership team. Additionally, this event will cover the different tactics currently available within your HubSpot portal so you can start running an ABM campaign today.
Mojo Media Labs
Marketing Director
Mason is obsessed with achieving ridiculous results for the B2B companies. Serving as the dedicated marketer for Mojo Media Labs, he's constantly experimenting to stay on the cutting edge of marketing. He takes what he learns and passes practical, proven ideas over to Mojo Media Labs clients so they can grow.
HUG Leader
Mojo Media Labs
Growth Marketing Consultant
