Join Refuel’s Ryan Jones and Ollie Maennel as they team up with HubSpot to show you the power of topic clusters.
SEO is an ever-changing landscape. While SEO used to be focussed centrally on keywords, Google’s algorithm is now focussed on relevant and quality content. This is where HubSpot’s topic cluster feature becomes crucial to your SEO strategy.
Topic clusters arrange your content into relevant topic clusters around a central pillar page. This makes it easier for search engines, such as Google, to crawl your content and display it to users.
Our HubSpot speaker will give you the inside tips on a topic cluster strategy, showing you why you need a topic cluster strategy and how to get the best out of your clusters.
Then, Ollie will show you how to set up your topic clusters. This will give you the groundwork you need to go out and build a strong topic cluster foundation to get your SEO firing on all cylinders.
Finally, we’ll then give you a quick overview of the new SEO tools in HubSpot. Use these tools and topic clusters right, and you’ll have an SEO ready website in no time.
Olivier is a results-oriented marketing professional with hands-on experience in marketing, e-commerce, communications and advertising - both in France and Australia. An avid HubSpot user and Inbound Marketing enthusiast, Olivier is dedicated to helping customers unlock their full potential through content marketing and automation, and loves when it involves creating complex workflows!