Account Based Marketing (ABM) in Hubspot - Tips and Tricks to get Started

Baton Rouge
Tue, Sep 21, 2021, 11:00 AM (CDT)

Capturing the attention of buyers today looks a lot different than it did just a few years ago. Account-based marketing is not a new concept, but it has recently experienced a resurgence due to evolving technology and a changing landscape. Luckily, Hubspot has the tools you need for effective ABM. We'll show you how to master these tools, plus we'll share tips & tricks to get you started.

About this event

ABM as a concept is something that really became front of mind for B2B marketing & sales teams probably back in 2014, 2015. One of the things we always try to ask ourselves about an emerging theme like ABM was at the time is - is this really something that is unique and driving customer value? Is it something that is actually unique, and not a repackaging of something that people are already doing? And lastly, will it have longevity?

In this meetup we will review ABM, deals that are a good fit for an ABM strategy have a few common characteristics. and benefits of ABM.

Lastly, we'll review the Inbound approach to ABM.

We look forward to seeing you!

When

Tuesday, Sep 21
11:00 AM - 12:00 PM (CDT)

Organizers