ABM as a concept is something that really became front of mind for B2B marketing & sales teams probably back in 2014, 2015. One of the things we always try to ask ourselves about an emerging theme like ABM was at the time is - is this really something that is unique and driving customer value? Is it something that is actually unique, and not a repackaging of something that people are already doing? And lastly, will it have longevity? In this meetup we will review ABM, deals that are a good fit for an ABM strategy have a few common characteristics. and benefits of ABM. Lastly, we'll review the Inbound approach to ABM. We look forward to seeing you!
Tuesday, September 21, 2021
4:00 PM – 5:00 PM UTC
4:00 PM | Welcome and Introductions |
4:05 PM | ABM Presentation |
4:50 PM | Q & A |