ABM as a concept is something that really became front of mind for B2B marketing & sales teams probably back in 2014, 2015. One of the things we always try to ask ourselves about an emerging theme like ABM was at the time is - is this really something that is unique and driving customer value? Is it something that is actually unique, and not a repackaging of something that people are already doing? And lastly, will it have longevity?
In this meetup we will review ABM, deals that are a good fit for an ABM strategy have a few common characteristics. and benefits of ABM.
Lastly, we'll review the Inbound approach to ABM.
We look forward to seeing you!