Sep 21, 2021, 4:00 – 5:00 PM (UTC)
Capturing the attention of buyers today looks a lot different than it did just a few years ago. Account-based marketing is not a new concept, but it has recently experienced a resurgence due to evolving technology and a changing landscape. Luckily, Hubspot has the tools you need for effective ABM. We'll show you how to master these tools, plus we'll share tips & tricks to get you started.
ABM as a concept is something that really became front of mind for B2B marketing & sales teams probably back in 2014, 2015. One of the things we always try to ask ourselves about an emerging theme like ABM was at the time is - is this really something that is unique and driving customer value? Is it something that is actually unique, and not a repackaging of something that people are already doing? And lastly, will it have longevity?
In this meetup we will review ABM, deals that are a good fit for an ABM strategy have a few common characteristics. and benefits of ABM.
Lastly, we'll review the Inbound approach to ABM.
We look forward to seeing you!
Tuesday, September 21, 2021
4:00 PM – 5:00 PM (UTC)
| 4:00 PM | Welcome and Introductions |
| 4:05 PM | ABM Presentation |
| 4:50 PM | Q & A |
