Keep it Clean.
Bad data hygiene can result in:
- Poor email deliverability:
- bounced emails
- spam reports and opt-outs
- Moving into a higher contact tier and paying more for HubSpot.
- Personalization-gone-wrong (outdated, inaccurate, or irrelevant smart content).
Learn from the things we've done wrong.
Let's talk about best practices for culling old contacts, how to evaluate who should stay and who should go, the marketing contacts feature, and more! (I'm sure there will also be some bad jokes about Covid germs)
P.S Don't forget, we are now using our new events software Bevy! You will be prompted with a message when you register to connect your HubSpot account (Bevy is a secure and trusted platform and we promise it is safe to connect). If you don't already have a HubSpot account you are able to create one for free, and that will allow you to register for our events and join our HubSpot Community for the Boise HUG to stay in touch!