ABM-Bound: How To Use HubSpot To Manage Your ABM Campaigns

Sep 25, 4:00 – 5:00 PM (UTC)

Boston

Curious about ABM and ABX? Join us to discover how smaller teams are finding big success without pricey "ABM Software." We'll break down what ABM/ABX really means, show you how HubSpot drives demand, and walk you through creating ABM-style landing pages and lifecycle campaigns you can instantly apply. Get ready to build the ultimate ABM program right in HubSpot!

BeginnerCommunity-LedHUG

About this event

ABM and ABX are suddenly en vogue in the HubSpot community. That might be because people are starting to see that they don't need expensive "ABM Software" (whatever that is) and smaller revenue teams are seeing tons of success in deploying even minimal ABM approaches. 

Whatever the reasons, it's here and we have the great opportunity of building the greatest ABM programs ever right within HubSpot. 

In this session, we'll break down:

  • What is ABM/ABX (really)?
  • How does HubSpot support demand generation?
  • Creating landing page templates that act like ABM-style microsites
  • The lifecycle campaign imperative and a model you can steal take back to your own HubSpot instance

Speaker

  • Nick Zeckets

    Air Traffic Control

    CEO & Co-Founder

Host

  • Tony Paille

    Growth Spurt

    Principal

Organizers

  • Tony Paille

    Growth Spurt

    Tony Paille

  • Sean McGauley

    Growth Spurt

    HUG Support

Partner

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Growth Spurt