Stop Guessing Which Leads Will Convert - Build a Scoring Model That Works

Sep 25, 3:00 – 4:00 PM (UTC)

Boston

Too many sales and marketing teams waste time chasing leads that never close, while the real opportunities slip through the cracks. The problem isn’t your content, campaigns, or CRM… It’s your lead scoring model (or lack of one).

AutomationHUGInbound MarketingNetworkingSales and Marketing Alignment

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About this event

In this live session, accelant Account Strategist Laura Conway will show you how to design, implement, and optimize HubSpot lead scoring using both ICP fit (Ideal Customer Profile) and engagement (behavioral) data to identify the leads most likely to become revenue.

You’ll learn:

  • Strategy: Design a scalable lead scoring and nurture strategy aligned to your lead gen objectives
  • Implementation: Build and deploy HubSpot scoring using ICP fit and intent logic
  • Analysis: Track how qualified leads convert and where accounts drop off in funnel
  • Optimization: Improve scoring with AI insights and performance-based feedback

Walk away with a proven framework to turn your ICP targets into a predictable pipeline!


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Speakers

  • Laura Conway

    accelant

    Senior Marketing Consultant

  • Allie McDevitt

    accelant

    Director of Marketing

Organizers

  • Tony Paille

    Growth Spurt

    Tony Paille

  • Sean McGauley

    Growth Spurt

    HUG Support

Partner

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Growth Spurt