In this tactical, no-fluff user group session, Brooke Sellas shows how AI tools like ChatGPT are reshaping the future of social media — from content creation to customer care to intelligent engagement.

You'll learn exactly how to harness AI to create targeted content, re-engage audiences, and turn cold feeds into thriving two-way conversations.

Get ready to ditch outdated engagement strategies and replace them with AI-powered workflows, smarter prompting techniques, and a CX-first approach to social media that actually drives business results.

Whether you're a social media manager, digital marketer, or CX strategist, this session will show you how to stop counting notifications — and start building real, revenue-driving relationships.

What You’ll Learn:

• How AI is transforming social media — from content creation to customer care
  
• How to prompt ChatGPT (and other LLMs) like a pro with the RACE framework
  
• How to turn social customer care into your brand’s best marketing and retention channel
  

Who Should Attend:

• Social Media Managers & Directors
  
• Digital & Content Marketers
  
• Customer Experience (CX) and Customer Care Leaders
  
• Any brand ready to move from “posting” to real connection
  

Note for Event Attendees: You must be a HubSpot user to register for HubSpot User Group events. If you’re not already a user, you can start with a free HubSpot account to sign up for the event and experience what the platform has to offer. Learn more here.