Cracking the Code: Mastering Attribution Reporting

Jan 23, 2025, 12:00 – 1:00 AM (UTC)

Brisbane

Kick off 2025 with clarity and confidence! Join our virtual HUG event as we explore Attribution Reporting in HubSpot—the ultimate tool for uncovering what’s driving your marketing success. Discover how to measure impact, select the perfect attribution model, and optimise your strategy for a successful year ahead.

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About this event

🗣️ The Topic

Our upcoming HubSpot User Group virtual event is all about Attribution Reporting in HubSpot—a powerful tool to help you understand what’s driving your marketing success.

Attribution reporting connects the dots between your marketing efforts and real business outcomes, giving you the insights you need to make smarter, data-driven decisions. In this session, Trav White and guest speaker Sophie Costello will explore how to use attribution reports to measure your impact, optimise your strategy, and focus on what really works.

So get ready to grab a coffee, settle in, and dive into how attribution reporting can help you take your marketing to the next level!

📆 The Agenda

Why Attribution Reporting Matters: Learn how it tracks the customer journey, measures ROI, and highlights what works.

Types of Attribution Reports: Understand Contact Create, Deal Create, and Revenue reports and how they align with your funnel.

Choosing the Right Attribution Model: Explore models like first-touch, last-touch, and linear to fit your goals.

Tips: Get practical advice to avoid data overload and improve ROI.

🚀 The Breakdown

Start the new year with clarity and confidence by mastering HubSpot’s attribution reporting tools. This session will help you track new leads, close more deals, and understand what drives revenue, giving you actionable insights to make smarter decisions. You’ll gain a clear understanding of how attribution reports measure impact, discover the best attribution models for your business, and learn practical tips to align reports with your marketing goals.


This is a great chance to engage with our speakers in a relaxed setting, ask questions and gain deeper insights so don't miss out—grab your FREE ticket today!

Speaker

  • Sophie Costello

Host

  • Travis White

    Neighbourhood

    Head of Growth

Organizers

  • Trav White

    Neighbourhood

    HUG Leader

  • Chloe Vick

    Neighbourhood

Partners

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