Are you looking to convert more by doing less? We get it... it may look like a gimmick but nurturing your leads to become qualified customers shouldn't drain your resources by becoming a game of cat and mouse. It's worth asking, what scoring system are you using to qualify leads (if any)? And, at what point are your leads no longer an MQL or SQL that you expend time and energy on...? On May 26th, Thursday 10AM AEST, Neighbourhood dives into the essentials of marketing and selling smarter to your leads by detailing their levels of engagement and how to rank them using Fibonacci Sequencing. Now before you get the jitters from the name Fibo-whatnow, it's a super simple numbering process so you can easily define your leads and nurture them smarter, not harder. Trav and Geordie give your Marketing and Sales departments a lot to chew on so you can start offering potential customers value at every touchpoint. "Alright, you've got my attention but what will I actually gain from this HUG?" In TL;DR terms, both your Sales and Marketing departments will gain a clear understanding of: - Tools and tips to clearly qualify your leads as an SQL and MQL (Bonus: Neighbourhood's FREE downloadable Lead Scoring guide included)
- How to rank leads based on their level of engagement with your content using Fibonacci Sequencing
- How to convert more through trialled and tested best sales practices
- Developing engaging and influential content at every stage of your lead's journey
