Join us in the heart of London for an exclusive in-person event hosted by the Central London HubSpot User Group, The London HUG! Dive into three pivotal topics: 

• Mastering Attribution Modelling to optimise your marketing strategies

• Uncovering the future trends in payments that are reshaping the business landscape

• How to use AI in the real world of Sales & Marketing

This not-to-be-missed event promises insightful presentations and networking opportunities with fellow HUG members. Seize this chance to enhance your knowledge, connect with like-minded professionals, and drive your business forward. RSVP now to secure your spot and be part of our growing community!

Sponsor: DemandLab

HUG events are free to attend, but a lot of time and effort go into planning and running them, which we hope educates and inspires our audience. We want to thank our sponsor for this event, DemandLab, who are the sponsor for the month's HUG.

Attribution Masterclass

Speaker: Madalina Bogden

Company: DemandLab (Sponsor)

Website: www.demandlab.com

This masterclass addresses the limitations of traditional marketing attribution models, advocating for a more strategic approach. It explores how relying solely on attribution tools can overlook key marketing impacts. The session emphasises blending quantitative data with qualitative insights for a holistic view of marketing effectiveness, moving from exact attribution to trend analysis and strategic outcomes.

What you’ll learn:

• How to move beyond basic lead counting and leverage attribution for strategic decision-making

• Techniques to integrate diverse data sources (PR, sales, customer service) for a comprehensive marketing picture

• Strategies to build flexible attribution systems that align with long-term business and customer experience goals

• Methods to identify blind spots in current attribution practices and incorporate valuable qualitative insights

• Practical steps to enhance marketing reporting and presentations (QBRs) to communicate marketing's impact effectively

The Future of Consumer Payments

Speaker: Nic Verdino

Company: Taylr

Website: https://www.taylr.io

How will consumers pay online in 2030?

• A market in flux - what is going on in payments?

• How might the consumer pay in 2030 – UK focus?

• What opportunities does this all present?

AI in Action: Transform Your Sales & Marketing

Speaker: Clwyd Probert

Company: Whitehat

Website: www.whitehat-seo.co.uk 

Master AI Implementation That Delivers Real Results

Harness AI's power in your sales and marketing strategies.

Why This Event Is Different

• Real-World Experience, Not Theory - Learn from our genuine successes and failures as we implement AI daily across hundreds of businesses. No textbook concepts—just practical insights that work.

• Take-Home Strategies You Can Use Tomorrow - Walk away with our proven framework for identifying high-ROI AI opportunities you can immediately apply to your marketing and sales efforts.

• Focus on Revenue Results, Not Technology - See exactly how AI tools deliver measurable ROI.

• Explicitly designed for Sales and Marketing Leaders - Perfect for professionals who need to implement AI effectively without becoming technical experts.