Optimize for quality over quantity.

Connecting HubSpot CRM to Meta technologies using the Conversions API gives your Meta lead ads the boost they need to do more for your business and get in front of your ideal audience. When connected, HubSpot will send Meta information about how your Meta instant form leads pass through your sales funnel. Meta can then use that information from HubSpot to find the people in your audience who are most likely to convert, which allows Meta to optimize for lead quality instead of lead volume.

Ads that integrated CRM with the Conversions API and used the conversion lead performance goal saw an average 15% reduction in cost per quality lead and a 44% increase in the rate of converting a lead to a quality lead compared to ads using the leads performance goal.