September HUG: 

The Role of Video Marketing in B2B: Are you video ready?

Date: 21st September 2021

Time: 14:00 GMT

In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.

So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.

The problem with video is that it can be scary to start, you’re forever critiquing, erasing and rerecording.

If you do ever put a video up, you don’t know what works or how to get the best out of it.

Then video becomes this awkward, random act of marketing!

So what do we do?

Purpose - Conversion - Integration

Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.

He will walk us through how to be video ready by:

• Finding your baseline

• Setting KPIs & goals

• Testing & optimising

• Collecting data

Through this you will know:

• Purpose- What you’re doing it for

• Convert- content that will be able to engage, build and convert leads

• Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team

Sign up to know how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers. See how you can collect analytic data and have better video ROI attribution.

Video marketing is getting bigger, are you video ready?