Date: 21st September 2021
Time: 14:00 GMT
So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.
The problem with video is that it can be scary to start, you’re forever critiquing, erasing and rerecording.
If you do ever put a video up, you don’t know what works or how to get the best out of it.
Then video becomes this awkward, random act of marketing!
So what do we do?
Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.
He will walk us through how to be video ready by:
• Finding your baseline
• Setting KPIs & goals
• Testing & optimising
• Collecting data
Through this you will know:
• Purpose- What you’re doing it for
• Convert- content that will be able to engage, build and convert leads
• Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team
Sign up to know how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers. See how you can collect analytic data and have better video ROI attribution.
Video marketing is getting bigger, are you video ready?
"Casper's mantra is: “If you can’t measure it, you can’t improve it.”For the last couple of years, he's worked on educating agencies and marketers all over the world to believe in the same mantra, especially when it comes to video.Many people and organizations still see video as a creative marketing tool and don’t necessarily see the huge business potential and impact of video. But by collectin...