A Winning Move: SportsLink's Journey from WordPress to HubSpot

May 1, 7:00 – 9:00 PM

Discover why SportsLink switched from WordPress to HubSpot CMS. Join industry insiders as they reveal the decision-making process, highlighting HubSpot's ease of use, security, and scalability. Get the inside scoop on a smooth migration – from design to integration – plus learn post-launch lessons for optimizing your content, training, and site performance.

AutomationCMS HubContent MarketingHUGProfessional

About this event

Join our next Charlotte HUG chapter meeting as we explore the transition of SportsLink from WordPress to the HubSpot CMS platform. 

We’ll explore the decision-making process, the key features and benefits, and lessons learned during the implementation and post-launch. This event will be an in-depth interview between William McKee, managing partner at Knowmad, a HubSpot-certified agency, and Karen Mikami, SportLink's key insider marketer.

In this interactive discussion, we'll delve into the critical decision-making process that led SportsLink to choose HubSpot over WordPress, shedding light on key factors such as ease of management, enhanced security, scalability, and the comprehensive pricing model of HubSpot.

The conversation will then pivot to the implementation journey, providing a behind-the-scenes look at the challenges and triumphs of migrating to HubSpot CMS. From design and development intricacies to integrating essential tools and applications, this segment will offer valuable insights for businesses contemplating a similar move.

Finally, we'll uncover the lessons learned since the deployment of the new platform. This will include reflections on the development process, content strategies, team training, and adoption and an analysis of the site's performance since its launch.

Whether you're a digital marketing enthusiast, a HubSpot user, or someone considering a transition to a more robust CMS, this event promises to provide practical insights and actionable strategies. Be prepared to leave with a wealth of knowledge and inspiration to elevate your digital marketing journey.

Don't miss this opportunity to gain firsthand insights from the experiences of SportsLink and learn how your organization can also score big by making the right digital choices.

RSVP today! Be one of the first 25 at the event and receive a free drink, courtesy of SportsLink. Stay later, and join us on the courts for some outdoor volleyball!


  • Karen Mikami


    Managing Director

  • William McKee

    Knowmad Digital Marketing

    Managing Partner



Wednesday, May 1, 2024
7:00 PM – 9:00 PM UTC


  • Mollie Smith


    HUG Leader


Knowmad Digital Marketing logo

Knowmad Digital Marketing

Stratagon, Inc. logo

Stratagon, Inc.