Your Guide to Lifecycle Stages: What Are They and How Should I Use Them?

Mar 30, 2023, 4:00 – 5:00 PM

Get deep-dive on HubSpot lifecycle stages and dozens of tips and tricks you can implement today.

About this event

Lifecycle stages tell you where a contact is in their journey. A helpful idea, but how does this unfold in HubSpot? Should I customize them? How do I use lifecycle stages to inform other marketing and sales actions? And does this single feature really add value to the other things I use HubSpot for every day?

We hear you, and we have answers to your questions. Join us for the Q2 Cleveland HUG event, where we'll help you understand and effectively utilize lifecycle stages.

Hear from Madison Filipiak of Ready North, HubSpot's first-ever partner agency, with help from some seasoned HubSpotters as we cover: 

  • An in-depth explanation of what lifecycle stages are and how they align with the buyer's journey.
  • How HubSpot's default lifecycle stages work, and whether you should customize them. 
  • How to use lifecycle stages to inform and refine your existing processes, strategies, reporting, and automation. 
  • Dozens of tips and tricks using lifecycle stages, from the most beginner to the most advanced!


  • Madison Filipiak

    Ready North



  • Elizabeth Juran

    Ready North

    Senior Consultant

  • Shannen Laur

    Ready North

    Senior Consultant