AI search is reshaping discovery. Learn how to evolve from SEO to AEO so your brand shows up in AI overviews and assistants—and apply HubSpot’s Loop (Express → Tailor → Amplify → Evolve) to iterate faster and turn visibility into client acquisition. We’ll cover practical AEO optimization for your website and content: map intents to clear answers, add structured data (FAQ/HowTo/VideoObject), use chapters/transcripts, build topic hubs with smart internal linking, and track what works to keep the loop spinning.